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WA Investor Services supports Trilantic Europe's investment in Kantar Public

Words by:
May 17, 2022

WA’s Investor Services team is delighted to announce that it has advised Trilantic Europe on its successful acquisition of Kantar Public, a global consulting business providing bespoke research services to governments and public-sector organisations.

Using our extensive network of senior policymakers and officials in the UK, and working with WA’s international partners across Europe and Australia, we provided an in-depth analysis of the regulatory and procurement landscape for large-scale and longitudinal population research services in government, as well as a detailed assessment of the political drivers for evidence-based policymaking in each territory.

Commenting on the deal, WA Partner and Head of Investor Services Lizzie Wills said: “It has been a pleasure to have worked with Trilantic on their successful transaction. WA’s Investor Services team, and our international network of partners, have unrivalled access to key officials directly involved in procuring population research services in the territories we analysed for this project. We were able to bring this network to bear to help the Trilantic team understand the appetite for such services in government, and the demand for Kantar’s bespoke methods in shaping policy decisions. We look forward to seeing the business go from strength to strength in the coming years.”

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