Hitting the ground running: The first 100 days
Hitting the ground running: The first 100 days

Veteran Labour Party adviser Jennifer Gerber joins WA

Words by:
May 29, 2024

We are delighted to welcome Jennifer Gerber as a Senior Political Adviser, bringing more than 20 years of experience at the heart of Labour governments, election campaigns, and policy development. 

During the last Labour government, Jen was a special adviser across three high-profile cabinet portfolios, providing strategic advice to Ministers at HM Treasury, the Department of Health, and the Department for Culture, Media and Sport. Across all three departments, Gerber was the principal adviser to Andy Burnham (now the Mayor of Greater Manchester).  

In recent years she has provided strategic political, policy and media counsel, working on some of the highest profile issues in Britain – including advising top NHS Trusts during Covid 19 and leading the Refugee Council’s response to the government’s immigration bill and ‘Rwanda flights’ policy. 

In addition, she headed the parliamentary campaign group Labour Friends of Israel for more than a decade, and also previously led the prominent centre-left think tank, Progress (now Progressive Britain). 

Jen has worked at Labour HQ on a number of successful Labour general election campaigns, and in the party’s media and business relations teams. 

At WA, Jen will advise clients on political and media engagement strategies, working across our financial and professional services, health, investor relations, energy, transport, and education teams. 

Commenting on her appointment, Jennifer Gerber, Senior Political Adviser, WA, said: 

“From helping public transport operators communicate the journey to net zero, driving access to innovative medicines, or campaigning to secure access to cash for communities across the UK, WA understand how joined-up political and media engagement can drive policy change on issues that are crucial for society and business. 

“I’m delighted to be joining the team and look forward to bringing my political and campaigning experience to bear across WA.” 

 Dominic Church, Managing Director, WA, added: 

“There are few people who match Jennifer’s understanding of the Labour party at every level – from the frontlines of an election campaign, and managing the relationship with the business community, to operating at the highest levels of government; and her network across the Party, from the Leader’s office and Metro Mayors, to new PPCs and the key policy thinkers that will shape the next Parliament. 

“Her expertise will be invaluable as clients seek to understand how a Labour government would work in practice, and I’m delighted that she’s chosen to join WA.” 

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