Westminster Advisers has launched its rebrand to WA to reflect its broader service offer in strategic communications and its growing presence in the devolved nations and English cities and regions.

The company has enjoyed 70% growth since 2012, becoming an agency of choice for clients with interesting and complex public affairs challenges.

In that time, WA has also invested in and grown its corporate communications, reputation management, digital analytics and media relations services.

WA has increasingly taken on larger, more strategic and cross-UK client briefs, positioning itself as an up-and-coming challenger to some of the larger consultancies. It has recently won competitive pitches for a number of household names.

Alongside the rebrand, WA has also launched two specialist practices: WA Health and WA Investor Services. The practices represent WA’s unique and concentrated expertise in healthcare, social care and pharmaceuticals, and in providing due diligence services for institutional investors.

WA also revealed its new website and online assets, formally launched at the firm’s VIP Christmas reception at the London Transport Museum on Tuesday evening, where Tim Shipman, Sunday Times Political Editor, was guest speaker.

Commenting on WA’s rebrand, Managing Director Dominic Church said:

Our new brand reflects the strength of our company: in Westminster and across the politically devolved landscape, in public affairs and into creative and strategic communications.

“The new corporate identity reflects how we are enterprising, intellectually curious and committed.

“The WA moniker still has a link to our past and the experience and values we retain. It captures how we and our clients think of our agency as a new company with an established history.”