We are delighted to announce WA Communications has been shortlisted for the Consultancy Campaign of the Year in the Public Relations and Communications Association’s (PRCA) Public Affairs Awards.

A panel of experts from the industry chose our campaign to save the UK’s cash network with Cardtronics as one of the most successful campaigns of the past 12 months. The winner will be determined by the judging panel.

Our strategy blended together hard evidence and emotive storytelling to illustrate the impact of a reduction in access to cash through ATMs would have on people right across the UK including vulnerable groups, rural communities and businesses. Through this we stopped the development of “cash deserts” across the UK. By engaging with parliamentarians, officials, regulators and third-party stakeholders, WA was able to raise awareness of the impact and rally support to scrutinise the decision further and secure political commitments to protect access to cash in the UK.

Commenting on WA’s campaign, Duncan Faithfull, Director of Corporate Relations at Cardtronics, said:

“The WA team were absolutely central to the success of Cardtronics’ campaign to ensure the interchange fee in the UK remains at a level that supports universal access to cash. Their ability to access ministers, officials and parliamentarians was impressive, and they tapped into the agenda of the day to ensure the threat to ATMs was front and centre of the policy debate.

WA applied pressure in all the right places to ensure government was fully aware of our campaign, leading to the Chancellor of the Exchequer confirming his commitment to access to cash in his Spring Statement; an invaluable breakthrough.

WA went to great lengths to understand our business needs, and to make sure they worked with us in a way that suited our culture. They were always on hand to support the team and were a vital resource, both in terms of their insight and responsiveness”.

WA Communications gets to the heart of our clients’ policy, regulatory and reputational issues to develops insight led campaigns with maximum impact. We help out clients engage in the decisions impacting their commercial environment and build bespoke and creative strategies which suit their needs.

The awards ceremony, where the winners will be announced, will take place on 29th November 2018 at Park Plaza London Riverbank, 18 Albert Embankment, London, SE1 7TJ.