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WA awarded prestigious Consultancy of the Year
WA awarded prestigious Consultancy of the Year

Posts Tagged ‘health’

Novo Nordisk chooses WA Communications for diabetes brief

WA Communications’ growing health team has been chosen by leading diabetes company Novo Nordisk to drive government affairs in their diabetes business, making the first half of 2020 WA Health’s most successful period to date.

WA Health won a competitive pitch to secure the retained account with Novo Nordisk, supporting the company with their innovative type 2 diabetes portfolio. Head of Health Caroline Gordon will lead the account alongside Associate Director Dean Sowman, working to Dan Beety, Director of Corporate Affairs at Novo Nordisk.

Dan Beety of Novo Nordisk said:

‘‘We put in place a rigorous selection process and were impressed by Caroline and her team. WA’s insight, commitment and enthusiasm shone through. Their approach brought creative ideas that showed a deep understanding of what we’re trying to achieve.”

The wins cap off a strong first half of 2020 for WA’s health team, who also recently won a five way competitive pitch to work with Sanofi’s rare disease franchise.

Earlier this month, WA Communications also won the coveted CIPR Consultancy of the Year award.

To talk to Caroline about your business needs, please get in touch via carolinegordon@wacomms.co.uk.

 

 

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Mental Health MPs’ top priority according to new poll for WA

Research from WA Communications on the health priorities of the new parliament has found that 62 per cent of MPs see mental health as the top priority for health spending over the next five years.

The research, informed by a cross-party YouGov poll of 100 parliamentarians, finds that more MPs selected mental health spending as a top three priority than any other condition, coming ahead of cancer care (selected by 35 per cent), cardiovascular (14 per cent) and diabetes (8 per cent).

The findings reflect the political prominence of mental health over the past few years with all major parties placing it core to their health plans. Yet a significant gap between the parties exists, with 80% of Labour MPs placing it as their top priority, in contrast to 47% of Conservative MPs.

Cancer care, traditionally a key political health issue, falls behind mental health overall, but is still viewed by more than a third of MPs as one of the top three priority areas for NHS funding. Conservative MPs identified cancer care as the area they would most like to see money spent on, with almost half (46%) selecting this.

This is despite Conservative Party plans to broaden the scope of the Cancer Drugs Fund into an Innovative Medicines Fund to support other areas such as autoimmune and rare diseases.

Prevention agenda

Matt Hancock’s ambition of an NHS shifting the NHS’s resources from treatment to prevention also appears to be backed by parliamentarians. 69 per cent of MPs believe the NHS should “direct more resources towards prevention, rather than increasing funding for new treatments.” This is 5% higher than when this question was asked a year previously, suggesting growing support for the prevention agenda.

Medicines access

MPs also believe that patients in the UK get good access to the medicines that can treat them best.

More than two thirds (67%) of MPs agreed with this statement, particularly Conservative MPs, with 79% stating this is the case. And just 25% of MPs believe improving the availability of new medicines on the NHS is a top funding priority.

This is despite a steady drumbeat of medicines access issues being raised throughout the last parliament, such as that of Orkambi.

Labour’s high-profile General Election focus on medicines pricing and life sciences companies being part of Brexit trade talks isn’t reflected by the Parliamentary Labour Party, with more than half (52%) of Labour MPs stating that patients get good access to medicines.

 

To discuss the wider findings and what they mean for your business in more detail, please contact Caroline Gordon, WA’s Director and Head of Health, at carolinegordon@wacomms.co.uk.

 

The polling was conducted by YouGov between 8th and 23rd January 2020. 101 MPs were polled, including 40 from the Conservative Party and 40 from the Labour Party.

 

 

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