New home, same Brexit – WA’s office warming party

Last night, we marked the next milestone in our development – moving in to our new offices at Artillery House in Victoria. WA is cementing itself as the consultancy of choice for organisations with complex reputational, policy and regulatory issues, and has experience sustained year-on-year growth and our new office is the latest sign ofRead more

Bayer appoints WA Health to lead government affairs for cardiovascular disease

WA Health, the specialist health practice of WA Communications, has been appointed by Bayer to lead the government affairs brief for their blockbuster cardiovascular brand. WA was brought in following a competitive pitch and will focus on supporting market access preparations for their expansion into coronary or peripheral arterial disease (CAD / PAD) as wellRead more

The politics of empathy

Emotion has always played a central role in PR and advertising. However, its importance in shaping public policy is often overlooked. In the 1990s, two pieces of legislation were enacted to address the emotionally-charged subjects of gun control and dog attacks. In 1991, the Dangerous Dogs Act sought to end a series of violent dogRead more

What to expect from stage 2 of the Childhood Obesity Strategy

“The ordinary human being would sooner starve than live on brown bread and raw carrots,” George Orwell. In Autumn 2015 I attended a meeting with then Public Health Minister Jane Ellison and a coalition of charity representatives. There, the Minister told attendees that if the upcoming Childhood Obesity Strategy delivered ‘everything but’ a sugar tax,Read more

WA long read: What’s on the horizon for 2018

2017 was a political rollercoaster – a (surprise) snap general election, an even more surprising result, the formation of a Tory-DUP confidence and supply arrangement, the rise of Corbyn-mania, and sexual harassment scandals that shook all political parties in Westminster and across the devolved assemblies. To say that 2018 will be a less tumultuous yearRead more

The Big Idea

The Tories have a problem. Since the bruising General Election in June, they have failed to convince voters on their domestic policy agenda. Polling this month has found a collapse in approval towards May’s meritocratic vision, management of public services and budgeting of the NHS. On such key policy areas, Corbyn is now the favouredRead more