WA Communications has hired seasoned government communicator Rachel Ford as an Associate Director in their Strategic Communications practice.
Rachel is a media relations specialist with extensive experience working at the heart of government to promote policy, manage reputation and influence public opinion.
She joins WA after over seven years working on some of the most sensitive and high-profile issues in Whitehall, most recently running the press office at the Ministry of Defence. Rachel also spent several years at the Department for Environment, Food and Rural Affairs (Defra), and before joining government worked in PR where she brought health, charity and travel campaigns to life.
Rachel will now bring her in-depth knowledge of policy development, crisis comms and reputation management to bolster the corporate comms function within WA’s Strategic Communications team, which continues to go from strength to strength, with WA having seen 45% year on year growth across the agency.
Lee Findell, Partner and Head of Corporate Communications, WA Communications, said:
“Rachel brings a wealth of government, policy and media relations experience to WA and is a fantastic addition to our Strategic Communications team as we continue to grow our integrated, insight-led comms offer.
“Rachel will be invaluable in helping clients navigate the political and media landscape to make sure their messages are heard by the right people, at the right time.”
Rachel Ford, Associate Director, Strategic Communications, said:
“From energy and the housing market to health and the cost of living, WA helps clients navigate some of the biggest issues facing businesses and society today.
“I look forward to working with clients on these knotty issues to make sure messaging is relevant, targeted and can bring about real and lasting change.”