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The role of emotion in health communication
The role of emotion in health communication

Posts Tagged ‘pharma’

Can the European pharmaceutical sector rediscover its competitive edge?

Will Mario Draghi’s report be the wake-up call to rediscover the European pharmaceutical sector’s competitive edge?

Draghi’s report could be another warning missed as Europe risks hitting snooze on putting itself at the forefront of pharmaceutical innovation.

On Monday, Mario Draghi painted a stark picture of the future of Europe’s economy. As instructed by the European Commission, the former Italian Prime Minister and former President of the European Central Bank launched his report – ‘The future of European competitiveness.’

The message was clear: Europe is falling behind, losing ground to other countries like the United States and China, and in desperate need of innovation to rediscover its competitive edge. To avert this decline, an extra €800 billion a year in private and public investment will be needed.

This trend is all too familiar for Europe’s pharmaceutical sector. Sitting against the potential deprioritisation of health by the new European Commission, the question now is whether EU policymakers will take heed of Draghi’s warning for the sector and look to prioritise health and support for the pharmaceutical sector.

Sobering realities

The report set out the key barriers that prevent Europe from being the premier location for R&D and manufacturing of innovative medicines, particularly for the next wave of innovative treatments. These should not be a surprise to European policymakers, with many of these topics subject to ongoing debate as part of recent and ongoing legislative files.

Responding to challenges

Although non-binding, the report sets out recommendations to tackle these challenges.

Draghi’s recommendations are ambitious and should compel the new Commission to take note. Although areas such as regulatory reform are being addressed through EU Pharmaceutical legislation reform, recommendations to develop ATMP innovation hubs and advance the role of AI will require investment and collaboration with industry.

The new Commission’s in-tray

As the new legislative term begins, reform of the EU Pharmaceutical Legislation will be an immediate priority. Efforts within the legislative file to futureproof the regulatory framework to speed up approvals are welcome but changes to reduce regulatory data protection could threaten Europe’s position.

As Draghi’s report makes clear, the sector needs bold ambition to remain competitive and as it stands it is unlikely EU Pharmaceutical Legislation reform alone can do this.

With European Commission President Ursula von der Leyen set to appoint her Commissioners next week, mission letters should prioritise health and support for the sector, setting an ambitious common goal that all stakeholders, including industry, can rally behind.

Perhaps a Strategy for European Life Sciences and a dedicated Officer for European Life Sciences could spur Europe into action, but time will tell if this is another wake-up call missed.

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Spring Budget: warm words, limited progress for the life sciences industry

It is no surprise that the Chancellor called out the importance of the life sciences industry to the UK in today’s Spring Budget. Intensive industry engagement over recent months made its inclusion as a critical industry inevitable.

During his lengthy speech, he gave a few positive signals on the Government’s intent to boost the sector. He went out of his way to praise industry, particularly for its role during the pandemic, before making two new headline announcements.

First, Hunt announced an enhanced tax credit scheme for small and medium sized R&D businesses.

20,000 companies will receive £27 for every £100 they spend. This has already been celebrated by the UK BioIndustry Association (BIA), and is clear recognition of the need to do more to support biotech companies to develop breakthrough treatments in the UK.

Second, he announced new reforms to regulatory approvals in an attempt to speed up access to innovative treatments.

From 2024, the Medicines and Healthcare products Regulatory Agency (MHRA) will allow for fast-track approval of medicines and technologies already approved by trusted international regulators, such as the US, Europe and Japan.

The intention is to support companies to bring innovative treatments to patients faster, while encouraging further investment and priority launches in the UK.

This announcement comes as industry has become increasingly vocal over their concerns that the UK is losing ground as a launch market. In 2023 alone, AstraZeneca cited a sub-optimal business climate as the main reason for building a new $400m plant in Ireland, instead of the UK, and AbbVie and Eli Lilly exited the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS).

This pressure has clearly cut-through, and industry should be pleased their voice is being heard.

But, will this new MHRA process actually make the difference the Government hopes and change the direction of travel? Potentially not.

As heralded by Hunt in his speech, the MHRA was the first in the world to approve a vaccine for COVID-19. The regulator is already efficient and new schemes to speed up regulatory approval, such as Project Orbis and the Innovative Licensing and Access Pathway (ILAP), are already in place.

The biggest barrier to providing swift access to innovative treatments is NICE’s capacity to swiftly appraise the increasing volume of company submissions, and the subsequent potential for protracted negotiations with NHS England. Quicker licensing will do nothing if the resource and full system alignment are not in place.

There are also questions around how the process will be implemented. It could easily become a perverse incentive, with companies prioritising regulators with more appealing launch markets, such as the FDA, in the knowledge that the MHRA will fall in behind any license anyway.

It would also be naïve to view any announcement of this kind outside of challenging VPAS negotiations, kicking off in earnest this month as the ABPI set out their proposal of a 6.88% fixed rebate rate, which was swiftly, and strongly rebuffed by both the Department of Health and Social Care and NHS England. Ultimately, companies remain deeply concerned about the attractiveness of the UK.

Labour could steal a march if they take a bolder, whole medicines pathway approach to access. Because while it is a good sign that the Government still acknowledges the critical importance of the life sciences sector, whether the bigger issues are addressed any time soon remains to be seen.

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