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Unpacking the 2025 Local Elections

While results are still coming in, the 2025 Local Elections appear to show a landmark shift in British Politics, with the UK moving ever further from a duopoly and closer to a five-party system. The two main parties face challenges on multiple fronts as they both attempt to limit vote-splitting to Reform and, to a lesser extent, to the Lib Dems and the Greens.

In the first test of public satisfaction for Sir Keir Starmer since Labour’s landslide General Election victory, Reform looks set to make substantial gains across England, and the party now threatens to assume the Conservatives’ position as the de facto opposition party.

Below is an analysis of the results so far and what they mean for the wider political landscape moving forward.

Reform UK

Reform UK appears to have met pundit expectations and secured significant wins, indicating that their high polling average is an accurate picture of public sentiment across the country. Critically, Reform’s early gains suggest that Nigel Farage’s populist movement has made inroads not just in Conservative strongholds, but in traditional Labour heartlands as well.

Alongside Reform’s win in the Lincolnshire mayoral contest – secured by former Tory minister Dame Andrea Jenkyns – they managed to clinch an extra MP in the Runcorn and Helsby by-election. Capitalising on the unpopularity of many of the Government’s recent decisions, they have demonstrated the power of their increasingly professional campaign machine by overturning a massive 35-point Labour majority, to win by just six votes – setting a new record for the smallest majority at a parliamentary by-election since the end of the second world war.

However, the question remains as to how the party will deal with increased scrutiny that will come at both a local and national level, and whether they have the temperament to make the jump from protest vote to potential party of power. Farage will remember how UKIP failed to capitalise on the momentum of successful local election results between 2010 and 2015, and be determined not to let this opportunity slip from his grasp.

Significantly for businesses – capturing that momentum means demonstrating that Reform can deliver in power, starting locally.

With the party winning control of its first three county councils, and the Lincolnshire Mayor holding powers over economic development, skills, transport, and planning, organisations with a local footprint in these areas will need to understand the party’s priorities and how they intend to deliver them. This includes the potential opportunities and risks from focusing on improving “pothole-ridden roads and unreliable buses” to delivering more “technical and trade training“.

Across the country, Reform has advocated for embedding UK versions of Elon Musk’s Department for Government Efficiency (DOGE) within local authorities. While this will be difficult for the party to deliver in practice, firms will have to consider the potential impact of slashing spending at a local level.

More broadly in Lincolnshire, where the incoming Mayor does not have the power to block specific developments, Dame Andrea Jenkyns’ success on a platform of “Ending Net Zero Madness” and a desire to ban new solar farms in the region, will provide a high-profile platform for opponents of a greater reliance on renewable energy.

Reform has taken a number of combative stances on policy issues from Net Zero to the NHS, and businesses will need to think about looking beyond this and look at the options for aligning their business offer with the party’s wider policy platform on delivering national renewal.

Whether firms operate in Reform-led authorities or not, the party’s electoral success will reverberate across politics and the media, shaping the operating environment for businesses nationally.

Labour

Just 10 months into their term, these results pose a significant challenge to the Labour Government. While his own takeaway is the need to deliver change more rapidly, Starmer will be braced for pressure from the swathes of MPs who won marginal seats back in July to move firm and fast on the policies which appeal to their voter base.

The Government anticipated a difficult set of results, and the line ahead of polling day reflected this, with ministers repeating the fact that most Governments have, in the past, faced difficult local results following a General Election victory. That said, it’s hard not to reflect on the fact that Labour is polling nine-points down on the 2021 local elections, which led to Starmer nearly quitting at the time.

Labour faces a key challenge in their efforts to reduce migration, and Runcorn and Helsby-candidate Karen Shore drew criticism for mirroring Reform’s rhetoric on this issue. Labour continues to combat Farage on migration, but they need to be wary of playing him at his own game. The Government risks alienating their base, worsened by unpopular decisions around winter fuel payments and welfare reforms, and some argue they would be wise to focus on their own issues to secure cut-through; namely, the NHS, climate change and geopolitical security.

Labour will, however, hold onto the results in mayoralties like the West of England. As a possible by-election looms in Jacob Rees-Mogg’s former stomping grounds – North East Somerset – new Mayor Helen Godwin’s victory offers a timely boost in confidence, seeing off Reform and pushing the Greens down to third place.

Conservatives

The incumbent in 954 of the 1,641 seats up for grabs, the Conservatives entered this set of elections defending the substantial ground won during former Prime Minister Boris Johnson’s 2021 vaccine bounce. With public frustration still high and no clear direction, early results suggest the Tories are bound for a substantial crash from their previous high.

While Labour is experiencing increased pressure, the outlook for the Conservatives is much bleaker. These results are the latest in a series of blows for Kemi Badenoch, who has been criticised for her missed opportunities and aping of Reform over her six-month leadership. The party have also been addicted to leadership challenges for years, with no sign of settling down in opposition as Robert Jenrick waits in the wings to take over.

As they lose support – and crucially donors – to Reform, the UK’s right sees potentially catastrophic fragmentation come the next General Election. The Government aren’t the only ones who need to make difficult decisions: with an arguably centre-right Labour government and a populist right, the Tories must choose which way to lean, and they need to decide rapidly.

Looking ahead

Yesterday’s ballots and today’s results have implications for all the major parties. The Lib Dems and Greens – who typically do well in the locals – are also anticipated to hold onto the ground they won in 2021, in contrast to Labour and the Tories, though Ed Davey is likely to be hungry for more.

It’s important to bear in mind, however, that local elections are lower stakes. Turnout is generally modest, and voters are often inclined to choose a councillor who is (or at least portrays themself as) attuned to local issues – this doesn’t mean the result will apply nationally.

There is no doubt, however, that Nigel Farage will be raising a glass of something strong later this evening, while Starmer and Badenoch will have plenty to reflect on. With the Government’s Comprehensive Spending Review around the corner, Labour faces a critical juncture: whether to pander to the Reform-curious or satisfy their progressive wing.

 

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Unpacking the by-elections – In Conversation with Steve Richards

WA Senior Adviser, broadcaster and journalist, Steve Richards and WA’s Head of Corporate Communications, Lee Findell, unpacked the triple by-election and assessed the implications of the results and what they mean for political parties on the first day of Summer Recess. Even though the temperatures outside will remain cool, something tells us this will be a heated summer break for political parties.

This morning’s conversation is the latest in a series of discussions with senior political and media figures hosted by WA, and we have outlined some key takeaways from the discussion below:

Immediate by-election implications

The results from Selby and Ainsty are an extraordinary win for Labour, marking the biggest swing since March 1990 at the Mid Staffordshire by-election, when Labour overturned a Tory majority of 14,654. They also reveal that rural areas and farming communities have become increasingly disillusioned in the Conservative Government and serve as an indication of what might happen on a national level – especially in the North of England – at the next General Election. Perhaps more worryingly for the party in power is the Liberal Democrat win in Somerton and Frome. Despite the Conservative Chair Greg Hands saying that Labour has lost its deposit during his morning round, Liberal Democrats picking up Conservative seats signals that tactical voting is back.

The results in Boris Johnson’s former seat of Uxbridge and South Ruislip on the other hand meant that Prime Minister Rishi Sunak did not awake to headlines which would have triggered immediate discontent and trouble in his Party. Sunak was given a protective shield – but it may be a deceptive one given the by-election in Uxbridge is characterised as a single-issue campaign. That issue being Labour’s own London Mayor Sadiq Khan’s creation – ULEZ.

Instead of euphoria, today the top of the Labour Party is feeling something more similar to anger. Anger towards its green ‘champions’, Sadiq Khan and Ed Miliband who have allowed the green agenda to bypass the immediacy of Labour’s cost-of-living platform. The results in Uxbridge have two big implications for the Labour Party. Firstly, Starmer will now face a lot of pressure to evaluate Labour’s green agenda to make sure there is nothing within it that the Conservative party can seize like the ULEZ charge. We have already seen two events that challenge that proposition, one being Shadow Chancellor Rachel Reeves pulling back on the £28 billion and the second being the back and forth on stopping all exploration in the North Sea which undermined and put at risk Scottish Labour who cannot go into the September by-election on a job losing platform. Secondly, the Uxbridge by-election highlights the fundamental contradiction in Labour Party policy of taking back control and transferring power to local communities – something Keir Starmer championed at the beginning of the year. Shadow Secretary of State for Levelling Up, Housing and Communities Lisa Nandy described this as a historic transfer of power, and at the time this meant that moving forward the focus needed to be switched from central government to local authorities. The reaction to the Uxbridge by-election, and the ULEZ policy blame-game raises questions of who will be in control under a Labour government – the centre or the local. It also appears as though Labour’s over-cautious approach made the Party vulnerable to single-issues campaigns, and without an overriding purpose and mission to fall back on as the alternative, the top of the Party will be engaging in heated debates over the summer and leading up to conference on how best to tackle this gap.

Sunak’s glimmer of hope?

The Prime Minister can breathe a (very small) sigh of relief as instead of an unequivocal media onslaught, voices will once again emerge claiming Sunak may after all have a narrow path to victory. Going back to the ULEZ issue, the PM might also face pressures to water down the Government’s climate propositions in attempting to stay in the good graces of motorists. However, this will not be an easy electoral calculation to make. The PM is also likely to undertake a cabinet reshuffle, cementing teams that will lead the Government into the next General Election. This is because Sunak must at least try to convey a real sense of moving on and change. What the nature and size of that reshuffle will be is difficult to determine. Chances of Sunak sacking Chancellor Hunt – low, Braverman – risky, Barclay – likely, Gove getting a promotion – 50/50. If the reshuffle does not happen by the end of today, it is highly unlikely it will happen next week. So we can expect the reshuffle and Sunak’s attempt at reemergence in the first week of September.

A strong reemergence from Sunak will be a challenge as many Conservative MPs consider the Prime Minister an electoral liability for the Party. Why? To start, Sunak has not managed to cut through the public and many wonder what his political purpose actually is. Also, despite having a formidable office in Downing Street, the Prime Minister has not succeeded in managing the Party and is not doing any better against his five priorities. What does this mean for business? In practical terms, from September onwards the focus will be entirely on the election. The legislative programme will be carried over in September when Parliament will sit for a few weeks before dispersing for party conferences. Upon return, there will be a King’s Speech targeted solely on winning an election, featuring no significant pieces of legislation. Then all eyes will turn to the Chancellor’s Autumn Statement, followed by a cosy break for Christmas and then the Spring Budget which will be the last, and most important, fiscal event before the General Election.

And what about Starmer?

Albeit for different reasons, it is not much rosier in Starmer’s garden. Starmer’s reshuffle will likely come in September and will be a significant one. Rumours are Nick Thomas-Symonds, current Shadow Secretary of State for International Trade will end up in the Cabinet Office which would have interesting implications for Britain’s relationship with Europe. Angela Rayner might get the levelling-up brief, while Lisa Nandy could get demoted to Leader of the House. And what to do to about Ed? It is likely Miliband will keep his post given his and Starmer’s close relationship, and the fact that Miliband helped Starmer get elected. However, following Uxbridge businesses will have to carefully frame the dialogue around green policies and Net Zero with the Labour Party. While Labour’s overarching climate change commitment is unlikely to change, the Party will scrap anything that is remotely equivalent to ULEZ in a way that it takes away focus from the cost-of-living crisis, or worse, adds to the financial burden of voters. Starmer will look at every policy area from an electoral perspective, i.e., winning at the next General Election. A different challenge for businesses will be trying to delve deep to work out the gap between the surface narrative from Starmer and Reeves leading up to the election and what Labour will do in power.

The race is on for third place in Parliament

By-election results have also shown that after a troublesome few years, the Liberal Democrats are back as a significant political force. Depending on what happens in Scotland, including the by-election in September and the investigation into Nicola Sturgeon’s SNP leadership, the Liberal Democrats have a real chance of becoming the third force in Parliament. Starmer does not want to form a coalition Government with the Liberal Democrats, nor does he possess the necessary political skill to navigate the challenges that come with it. This may be why Labour are in Scotland every weekend.

General Election speculation

Despite speculation that Sunak will try to go for an early election, this is highly unlikely. While he is behind in polls, Sunak will wait. So the General Election is still expected in October or November next year. But before that, a major event will the local elections in May, including the London mayoral election which will determine the whole pre-election mood and be treated as a great pre-election test.

Our key takeaway – businesses should prepare for a busy first week of September and after that for a political environment entirely engulfed in the next General Election.

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Local elections tell a national story

Thursday’s local elections were the first clear and real sign of the political pendulum swinging back in Labour’s favour.

After months of doubts in the opposition that it was too good to be true, the results highlight the clear and real prospect of Labour returning to power. Meanwhile for the Conservatives, it paints a stark picture of the blue wall and red wall crumbling before them.

Local elections are the opportunity to check in with the electoral mood. They offer a partial, incomplete view of what could happen in a General Election, but one that points to a brutal ejection from office for the Conservatives.

Party faithfuls in both Labour and the Conservatives will point to the overall voting numbers as a sign it is still all to play for. The BBC national vote share projection put Labour at 35% to 26% for the Conservatives, a smaller gap than many national polls currently suggest. Whilst these headline numbers suggest a hung parliament, the results and mood paint a bleaker picture for Rishi Sunak’s party.

The Conservative coalition is crumbling

Beyond just losing the typical political bellwethers that signal who will lead the next government – for example, the Conservatives losing Swindon and Plymouth to Labour – Conservatives saw areas previously counted as safe seats for the party slip away. Losing Medway to Labour and Stratford-upon-Avon and Maidenhead to the Liberal Democrats is approaching a political catastrophe for the party.

Repeating these results in a year would leave the Conservatives with a shell of the parliamentary party they currently have. Even a minor improvement would not avert a painful loss for the government and it means they need a plan to respond to these damaging defeats.

Fighting on two fronts poses significant political challenges for the government when it is fast running out of time. With around 18 months until an election, it needs to find a blend of policies that can appeal to the shires and northern communities that made up its successful electoral coalition. This is a tall order and means it must find policies it can deliver now with minimum fuss.

Labour’s march to power continues

Meanwhile, Labour has passed its first major electoral test since becoming the front-runner to form the next government. With it will come even greater scrutiny on what it plans to do, and what will form the basis of its manifesto. Starmer and his team will take nothing for granted and will continue the approach that has built this lead. Newly controlled Labour Councils will offer the first glimpse of the party’s style and priorities, with the leader of the opposition taking a special interest in their policy programmes.

Labour will also have an eye on the other opposition parties following Thursday. They will be hoping the Liberal Democrat and Green gains reflect the electorate’s willingness to vote for the candidate best placed to dislodge Conservatives and therefore are swayed to vote Labour in 2024. Starmer and his team may look for ways to encourage this in the months ahead, and thereby avoid a significantly larger contingent of third party MPs that they may need to rely on in a hung parliament.

The national impact of local politics

For businesses, the local election is the restatement of the political expectation. Labour is on the march to power, with the Conservatives wounded and needing a significant change in fortunes to avert a big defeat.

As parties respond to the shattering of the red and blue walls for the Conservatives, businesses must be alive to the policy responses and political opportunities this has created. The competitive electoral map may be wider than at any point in recent memory and with it comes the prospect for new political issues and debates to come to the fore.

To discuss these issues and what it means for you, get in touch with us at jamie.capp@wacomms.co.uk.

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