The Conservatives’ manifesto is a much longer document than Labour’s will be later this week. Nonetheless the essential pitch can be summarised in two words: tax cuts. There are an estimated £17 billion worth of tax cuts outlined in the manifesto to be implemented over the next parliament. They range from further reductions to national insurance to abolishing stamp duty for young home buyers. The proposals are vaguely costed but Rishi Sunak’s main objective is not to demonstrate their feasibility. He seeks to create dividing lines with Labour over tax, often a vote winner for the Conservatives in the past. This time the electoral context is bleak for him and his party. Privately senior Tories are in despair about their prospects and fear the manifesto will not be a game changer.
Steve Richards, Senior Adviser, WA Communications
To read our analysis on what the Conservative Manifesto means by sector, click below to download:
Education and Skills
Energy
Financial and Professional Services
Health
Transport