Work
About
Work
About
Tackling misconceptions about the independent sector
Children’s Services Development Group (CSDG)
What ever happened to trust?
What ever happened to trust?

Singing to advocate across the political divide

Advocacy and public affairs
Stakeholder relationship building
Coalitions of influence
Media engagement
Thought leadership creation
Leading global pharmaceutical company

One in every 16 people will be impacted by a rare disease at some point in their lives, but rare diseases often struggle to cut through a crowded political and media landscape. To help our client raise awareness around the work they were doing to fight for fairness in rare diseases, we recognised the need to create an eye-catching campaign that would raise awareness on this topic with parliamentarians and policymakers.

We created a choir-singing event in Westminster Tube Station to coincide with Rare Disease Day. This one-off event brought together political leaders from all parties together with charities, patients and industry to create a fun and memorable event that also made a genuine contribution to those suffering from rare illnesses.

To provide long-lasting value for our client across their patient advocacy, communications and public affairs teams, we organised a professional videographer to document the event and the rehearsal, incorporating stakeholder interviews with those involved.

The ‘One Voice Choir’ was made up of 20 people – including seven MPs and Peers, with notable health spokespeople from Labour, SNP and the Liberal Democrats. Supporting these individuals, we also secured singers from the Department of Health and Social Care as well as leading patient organisations in the sector.

The event attracted a significant amount of media and political attention, improving relationships with stakeholders for our client. Since the event, our client has been able to engage with key decision makers more effectively and help shape the government’s Rare Disease strategy.

Caroline Gordon

Director and Head of Health
carolinegordon@wacomms.co.uk
020 3102 3620


Find out more about our Heath team's work and how we can help you

Related Case Studies

Register for insights

Speak to us
020 7222 9500 contact@wacomms.co.uk

6th Floor, Artillery House
11-19 Artillery Row
London
SW1P 1RT
close_pop
Sign Up
Complete the form below to sign up to our newsletter:
YOUR NAME:

EMAIL:

ORGANISATION:

By submitting this form you agree to WA Communications’ Privacy Policy.