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Work
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The role of emotion in health communication
The role of emotion in health communication

Gary Neale

Partner and Head of Creative

WA’s creative work is led by Gary, who has over 30 years of creating impactful campaigns, corporate identities and literature programs. Working closely with our practices, he provides a real insight into how organizations present themselves with a track record in finding thought-provoking approaches to telling their story in an impactful and engaging way.

Gary and his team are responsible for the creative development and implementation across all design disciplines ranging from print, digital and film. Recent work for clients includes AbbVie, Network Rail, Roadchef, Sanofi and Stagecoach.

In his previous role as Head of Design at MHP he developed the WE ARE NATO campaign – their first public-facing initiative for 30 years, New Normal Same Cancer for AstraZeneca and a major re-positioning campaign Made At Uni, for Universities UK, highlighting the impact that Universities have on our daily lives.

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