Gary Neale

WA’s creative work is led by Gary, who has over 30 years of experience creating impactful campaigns, corporate identities, and literature programs.

Working closely with our practices, he provides insight into how organisations present themselves, with a track record in finding thought-provoking approaches to telling their story in an impactful and engaging way.

Gary and his team are responsible for the creative development and implementation across all design disciplines, ranging from print, digital, and film. Recent work for clients includes AbbVie, Network Rail, Roadchef, Sanofi, and Stagecoach.

In his previous role as Head of Design at MHP, he developed the WE ARE NATO campaign – their first public-facing initiative for 30 years, New Normal Same Cancer for AstraZeneca, and a major re-positioning campaign Made At Uni, for Universities UK, highlighting the impact that Universities have on our daily lives.