Tom Frackowiak joins WA, heading financial services practice

We’re delighted to welcome Tom Frackowiak to WA, who joins as a Partner and Head of Financial Services.

Tom brings more than twenty year’s experience across the financial sector, and has played a leading role in shaping and developing the communications industry.

He moves to WA from Cicero, where he worked for more than twelve years, including a decade spent leading the firm’s UK public affairs business, he’s advised financial services clients ranging from high street banks and insurers, to investment and wealth management businesses, fintechs and trade bodies – including Accenture, AXA, Barclays, BlackRock, e-Toro, Just Group, Klarna, St. James’ Place, and The City UK.

He previously worked for Halifax Bank of Scotland, the Institute of Chartered Accountants in England and Wales, and for the Financial Secretary to the Treasury, Mark Hoban MP and Shadow Business Minister, Iain Wright MP, through his work on the Business & Finance Parliamentary group.

In addition, he has been a member of the PRCA Public Affairs Committee’s Executive Committee, took part in the first CIPR & Taylor Bennett Foundation Diversity and Inclusion Reverse Mentoring Scheme, and participates in the Speakers for Schools programme.

At WA, Tom will lead and grow our dedicated financial services practice – building on our existing work across the sector, where a team including Natasha Egan-Sjodin, advise clients including global cryptocurrency network Ripple, leading accountancy firm KPMG, and Brink’s-owned ATM operator NoteMachine.

His appointment follows former Times Transport Correspondent Philip Pank joining us in August; and former Permanent Secretary Sir Philip Rutnam, who joined the WA advisory board in May,

Commenting on his appointment, Tom Frackowiak, Partner and Head of Financial Services, WA, said:

“It’s an exciting time to join WA. I’ve long admired its integrated strategic communications offer, and I’m looking forward to drawing on this expertise from across the agency, to help more firms in the financial services sector achieve their policy and reputational outcomes”.

Dominic Church, Managing Director, WA, added:

“I’m delighted to welcome Tom to WA. As one of the leading communications consultants in the UK, he’s well positioned to help us expand our financial services work and build a truly unique, market-leading practice in the sector”.