The politics of empathy

Emotion has always played a central role in PR and advertising. However, its importance in shaping public policy is often overlooked. In the 1990s, two pieces of legislation were enacted to address the emotionally-charged subjects of gun control and dog attacks. In 1991, the Dangerous Dogs Act sought to end a series of violent dogRead more

Drugpolitik: Trump’s pharma trade war puts medicines in the Brexit spotlight

Eighteen months into his Presidency, Donald Trump has finally found a saleable enemy for America’s high medical bills: ‘freeloading foreign governments.’ Healthcare costs often poll as one of the leading concerns of U.S. citizens, but Trump hasn’t been able to conjure a bogeyman who doesn’t infringe on the low-regulation, low-tax mantra of America First. UntilRead more

Free trade trumped by travel ban

Why would one want the dubious title of First Foreign Leader To Meet President Trump? It seems like an honour many people in the current environment might actively avoid. But for Theresa May, who we know likes to review the evidence before taking decisions, it was no doubt a carefully cost-effected move to further herRead more