There is no doubt it’s time for businesses to prepare for their second stage of communications in response to the Covid-19 lockdown.
The first phase of communications we all witnessed firsthand: the urgent rush to communicate changes in business practices to employees, customers and beyond, along with rapid government lobbying, in response to the lockdown.
But there is a shift happening now that the country is trying to define how and when lockdown will end – or continue to change shape over the coming months. This ‘new normal’ is going to require even more sensitivity in how businesses communicate their messages.
This crisis has impacted every business, whether for good or bad, and certainly every individual.
Communications that now ignore such a seismic change will be seen as inauthentic and simply won’t resonate with audiences. Remember, good communication always focuses on understanding your audience: and every business is guaranteed that their audience is thinking about Covid-19 and how it will continue to impact their personal life.
All businesses need to apply a new lens to their communications as a result.
This means the tone of voice and nuance of your messages are more important than ever. A tokenistic nod to Covid-19 in your communications won’t suffice.
It’s time to take a thoughtful look at how you can adapt your company’s messages to maturely acknowledge the worry that is in the community, along with the very real need for businesses to be moving ahead with their economic recovery.
Our recent webinar unpacked this change, exploring how businesses can practically manage their communications during this time.
We hope you find this advice useful as you take a look at your messages, the different scenarios you are planning for, the channels of communication you are using, and tips for communicating with your different audience groups.
It’s likely not going to be ’business as usual’ for some time still. So don’t make the mistake of ‘communications as usual’.