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Reshuffle 2020: Opening the doors to Boris Johnson’s new Cabinet
Reshuffle 2020: Opening the doors to Boris Johnson’s new Cabinet

Getting (and keeping) the attention of government

Words by:
Director
January 22, 2020

With Parliament in full swing, a ministerial and departmental reshuffle and a budget fast approaching, WA Communications have set out 8 pieces of advice for businesses seeking to make a quick impact with the new government.

Get in touch if you’d like to discuss how WA Communications can help you make your campaign as impactful as possible.

 

Localise campaigns in local issues

Newly elected MPs are being inundated with requests to meet and demands for their attention and time. Their priorities will be to first and foremost serve their constituents and focus on issues in their patch. Many will already be thinking ahead to holding their seat in the next election. Understanding the issues they care about locally and finding alignment with your campaign by interrogating national data and applying it to their concerns can attract energetic and powerful advocates which the government cannot easily ignore.

 

Find new sources of scrutiny

With the official Opposition distracted for the next few months on their internal leadership battle, the role of holding the government to account needs to be fulfilled elsewhere. With the Select Committee Chair elections imminent, getting in quick to engage with clerks and committee members to suggest areas of inquiry and offer up potential witnesses that can shed new light on their chosen topics is essential.  The All Party Parliamentary Groups are re-forming too. When effectively organised and well attended, these cross party groups of Parliamentarians can be hugely influential in conducting deep dive inquiries, supporting pre-legislative scrutiny, and making powerful recommendations to bring oxygen to under-recognised issues. Early signs are that Minsters are taking notice. Understanding the agendas and priorities of the officers is an essential starting point.

 

Get to grips with the parties within the party

In addition to the formal scrutiny provided by select committees and the issue specific work of APPGs, understanding the power and role of factions, groups and caucuses within the Conservative Party is key.  With the One Nation Caucus now numbering around 90 members (c.25% of the parliamentary party) they represent a powerful voting block in their own right – outnumbering the ERG who had the ‘whip hand’ exerting influence over Theresa May’s government.  Understanding how cohesive these groups are, the extent to which they act together as block and the priorities they are pursuing is hugely important when building parliamentary support for campaigns.

 

Understand the dynamics of the class of 2019

Another dividing line to be aware of is how unified the 2019 intake are. There are already signs of fissures and tensions between MPs representing long held traditionally Conservative seats and the new formally ‘red wall’ breakthrough seats, including on HS2 and where further infrastructure investment is to be targeted. Some of the new MPs may feel that their colleagues in safer seats are at risk of taking their electorate for granted. This is only set to continue as this parliament goes on and as the differences in approach and priority come to the surface. It is paramount to make sure you don’t assume all 2019 intake MPs think along the same lines, and inadvertently alienate those with a different perspective.

 

Using the reshuffle to your advantage

We know it’s coming and we know it’s going to be big. It’s easy to get caught up in the Westminster village gossip and schadenfreude-loaded tales of personal ambition missed, hubris punished and new influencers and decision makers rising to the top. But beyond the natural love of gossip, the substance really matters. How will the priorities of the government be advanced by changes in government machinery? For example, will a rebirth of DECC (possibly rebadged as the Dept for Achieving Net Zero?) really herald a renewed focus on carbon reduction across government? Those who remember engaging with the old DECC will fear a department out on a limb and separated from key decision makers in HMT, No10 and Business. Who gets this role as Secretary of State, the extent of their political capital, and their proximity to power will all have a bearing on the impact of this new department with a massive job to do. This time around it should have the full weight of a Conservative majority government behind it, rather than being inherited from a Labour government or being the product of a Coalition, so the next Secretary of State should be encouraged and cultivated to live up to their billing as the true champion of climate issues in this government.

 

Showcase your solutions

The government is in the market for success stories, they’ve laid out their agenda in the Queens Speech and now it’s all about ‘delivery’. But with huge challenges to address ranging from achieving net zero, fixing the social care crisis and carving out a role for the UK in the industries of the future, they need help. So, how can you contribute? What innovative UK companies are plugging away behind the scenes with clever ideas, world leading innovation, and new ways of working that can help solve policy challenges or bring new economic activity to the UK? Evidence is key of course, but the government wants to hear new voices come to the fore – and with investment in R&D, they are willing to put money on the table to help UK business to succeed.

 

Follow the money and make it talk

Despite the much trumpeted ‘end of austerity’ and a new era of public service investment, money is still tight. All eyes are on the Budget on 11th March and reworked rules for the Treasury to target public investment to address regional inequalities, supporting wellbeing in the north and improving productivity in the south. But day to day spending is expected to continue within the current fiscal framework. So, private sector investment is sorely needed to drive growth alongside increased public funding. The role of business, backed by patient capital, infrastructure funds, social impact investors, VCTs and private equity bringing new capital to bear to help deliver social and policy outcomes is clear. This role is under appreciated at present and much more can be done to showcase the vital contribution made by institutional investors and the additional room for manoeuvre they’d seek to do even more.

 

Use people-powered stories

Using data wisely and presenting it in a visually impactful way is only one part of the challenge. What is the human impact of your campaign, who is affected, in what areas of the country? Building a live file of individualised case studies to support your case is a must. Paint a picture of the upside to be gained from a positive policy intervention, and highlight the human impact of the risk of inaction. Bring real voices and faces to the forefront and let them tell their own stories.

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To arrange a complimentary session with our senior consultants on what the new political environment could mean for you, please contact dominicchurch@wacomms.co.uk

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