Has Twitter use among politicians hit a plateau?

It’s been a rollercoaster over at Twitter. The last decade has taken the micro-blogging platform from relative anonymity to POTUS’s most trusted media platform. However, in parallel, the growth in its user base has significantly slowed in the last three years. Today, estimates suggest 45% of UK internet users actively use Twitter, far behind theRead more

This data is interesting – but what can we do with it?

When Google released data on Theresa May-related searches last week, to celebrate her 100 days in office, a few people raised an all-too-familiar question. It goes something like this: “Ooh, that’s quite interesting – but what can we do with it?” This is a question which any communications professional who has introduced analytics to aRead more