The funeral plan market suffers from non-regulation which breeds poor conduct in the form of misleading sales practices & a lack of consumer understanding & protection. In order to raise industry standards, our client wanted to uncover the shortfalls of the sector in which it was operating to advocate for tighter regulation from trade bodies.
We created a research brief that incorporated:
The research uncovered a wide range of problems in the sector: a lack of clarity around plan types, industry terms, scale of costs and safety of consumer money.
The resultant report called for an urgent need for greater regulation and the campaign contributed to the Financial Conduct Authority announcing that the sector would become regulated from July 2022.