Tasneem joined WA’s Strategic Communications team as an Account Executive in 2024 after graduating with a bachelor’s degree in History and Politics.
Prior to joining WA, she completed an internship programme with HSBC’s communications team, where she contributed to the creation of an integrated campaign aimed at raising awareness amongst young people about the role financial services play in the transition to net-zero.
During her final year of university, Tasneem participated in a project advising the charity UNICEF on how to better engage with faith-based and diaspora communities within the UK.
She actively collaborates with PIMFA as a member of their steering committee, offering ideas on how the wealth management and financial advice sectors can attract diverse talent.
Outside of work, you can find Tasneem cooking (often with tiktok recipes) or adding to her perfume collection.