Rachel Ford
Director
Rachel is a corporate communications specialist with a wealth of experience in promoting policy, managing reputation, and influencing public opinion.
She uses her media know-how to navigate crises and deliver hard-hitting and integrated campaigns for clients across the energy, skills, and transport sectors. In recent years, she has helped avert industrial action at a major airport, secured national agenda-setting coverage, and advised senior leaders on managing risk and raising profiles.
Rachel joined WA after a career in government communications, where she most recently ran the Ministry of Defence press office at the outbreak of the Ukraine war. During this time, she developed integrated strategies to promote flagship policies, secured positive media coverage for departmental announcements, and advised Ministers on handling high-profile and sensitive issues.