Lorna is a specialist in public affairs and strategic communications, having worked in a political consultancy environment for nearly a decade. She develops and executes communications strategies for WA’s clients, ensuring that the messages that they deliver to their audiences enhance their reputation, build influence and drive their bottom line. Having previously specialised in financial services, she now works across a range of sectors with a focus on education.
Outside of WA, Lorna is an elected local government councillor at the London Borough of Camden. She has led projects for the Council on the sustainability agenda, and is also Vice-Chair of the Council’s £1.6bn pension fund. Passionate about ensuring that young people get the best start in life, she is a trustee of a local Sure Start centre and sits on the board of governors of a small education charity.
Lorna is an animal lover and owner to her beloved cat, Bambam.