The future of cycling to work
The future of cycling to work
A fight for the right of the Party: Who will define Conservatism in 2022?
A fight for the right of the Party: Who will define Conservatism in 2022?


Strategy, content, communications, pivotal decisions. They’re all better when shaped by the insight, understanding and confidence that can only come from relevant data. That’s why WA has a specialist, in-house team dedicated to delivering research and insight that is bespoke to your challenges.

We live in a world where data is power.


The power to make the best business decisions; the power to out-flank competitors; the power to draw consumers to your products or cause – and keep them engaged.

While all this is incontrovertibly true, it’s also true that we live in a world where data and feedback are so ubiquitous that they can become meaningless, disconnected, and often overwhelming in their scale and diversity. We’re here to help you navigate – collecting the most pertinent proprietary data through quantitative and/or qualitative fieldwork, as well as finding and utilising the most valuable sources of existing data.

Once we’ve collected the richest data from the most applicable audiences, we distil it into a straightforward, insight-led narrative supported by creative data visualisation. You’re left with clear, actionable recommendations that take your business context fully into account.

Talk to us

Alex Plumb

Partner and Head of Research
020 7222 9500

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020 7222 9500

6th Floor, Artillery House
11-19 Artillery Row
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